Introducing the Australian agricultural community to BOSS Engineering. An industry-leading manufacturer of planters, seeders, sprayers and air carts that custom make each machine for their customers. The business is booming and has practically taken over the town of Inverell in New South Wales, but has virtually no brand presence in the Australian market. With this in mind, we were tasked with flying out to Inverell to shoot at BOSS HQ and introduce the world to BOSS. This was then used to produce digital and print assets as well as multiple TVCs and radio spots that will air later in 2026.